METHODOLOGY
At the heart of Steven’s methodology are two powerful tools: webinars and joint ventures (JVs). Separately, they’re effective. Together, they form a growth engine that has helped countless authors, experts, professionals, and business owners generate more sales, reach global audiences, and turn their expertise into thriving online businesses.
This is Steven’s signature advantage: he doesn’t rely on theory or trend-of-the-month tactics. He uses the two strategies that have consistently delivered some of the highest ROIs in the online business space, long before online businesses became mainstream. And you’re about to see why this approach continues to outperform almost every modern marketing method available.
The Power of Webinars
In a world dominated by short attention spans, superficial content, and endless social media noise, webinars stand out as the rare marketing and sales tool capable of creating deep connection and high conversions.
Here’s why the people who followed Steven Essa’s guidance (many of whom had never created or sold anything online before) have used webinars to build very profitable businesses without expensive advertising, complicated funnels, or years of brand building.
1. Webinars Create Instant Authority
Whether he’s speaking on stage, mentoring entrepreneurs, or building his own ventures, Steven consistently demonstrates one core belief: with webinars and joint ventures, anyone with real passion and value to offer can build a thriving online business.
2. Webinars Convert Better Than Any Other Sales Format
Steven recognized early on that webinars combine education with a clear call to action, allowing people to buy the moment they understand the value. A webinar removes friction. It simplifies complex ideas. It answers objections. As a result, conversion rates on webinars often outperform sales pages, ads, or email promotions by a wide margin.
Many of the people Steven has guided have achieved sales numbers that would take months of traditional marketing… all from a single webinar broadcast.
3. Webinars Are Scalable and Evergreen
Once created, a webinar can be delivered again and again, live or pre-recorded without losing impact. It becomes a revenue-generating asset, not a one-off event. Steven teaches people how to craft webinars that continue selling long after the initial presentation, allowing them to grow their income without sacrificing more of their time.
4. Webinars Create a Real Relationship
People buy from people they trust. Webinars give you the opportunity to communicate value in a human, authentic way. You’re not selling with pressure; you’re teaching, helping, and guiding, something Steven emphasizes as the ethical foundation of his entire methodology.
The power of Joint Ventures (JVs)
If webinars deliver high conversions, joint ventures provide the audience.
Most entrepreneurs struggle not because their product is bad, but because they have no efficient way to reach people who need what they offer. Advertising has become more expensive. Social media is noisy. And building an audience from scratch takes years.
Steven’s solution? Joint ventures: one of the most powerful forms of business leverage ever created.
Here are all the reasons why:
1. You Get Instant Access to Large, Qualified Audiences
Instead of spending money on ads or trying to build a following manually, a joint venture partner with an established audience promotes your webinar for you. Their endorsement instantly transfers trust, credibility, and interest to your offer. It’s the fastest way to get in front of thousands of people who would never have discovered you otherwise.
2. No Advertising Costs, No Branding Needed
This is one of the reasons Steven’s system is so beginner-friendly. You don’t need a massive ad budget or a polished brand. A single JV partner can generate more traffic than months of paid campaigns. And because partners only get paid when sales are made, the risk is virtually zero.
3. The Partnership Model Builds Long-Term Growth
A JV isn’t just a one-time promotion, it’s a relationship. Steven teaches how to create partnerships that last for years, generating recurring revenue and opening doors to new markets, collaborations, and audiences.
4. It Levels the Playing Field
People buy from people they trust. Webinars give you the opportunity to communicate value in a human, authentic way. You’re not selling with pressure; you’re teaching, helping, and guiding, something Steven emphasizes as the ethical foundation of his entire methodology.
How Steven’s Model Works in Practice
In a world dominated by short attention spans, superficial content, and endless social media noise, webinars stand out as the rare marketing and sales tool capable of creating deep connection and high conversions.
Here’s what it looks like:
1. Clarify the Expertise
Steven helps people identify the area where their experience, knowledge and product intersect.
2. Build the Webinar
The goal is to put together a webinar that educates, engages, and naturally leads people to want the solution they offer, using Steven’s proven structure that has worked across countless industries.
3. Secure Joint Venture Partners
Steven teaches people how to find, approach, and secure partnerships with influencers, business owners, and organizations who already serve the ideal audience. This creates instant reach without advertising, but the real power of this approach is that it’s a genuine win–win for both sides.
For the person running the webinar, a joint venture gives them access to a large, pre-qualified audience they would never reach on their own, all without spending a cent on marketing.
For the JV partner, it’s equally valuable. They get to deliver high-quality content to their audience without having to create anything themselves, reinforcing their role as a trusted advisor. And because they earn a share of the revenue generated from the webinar, they create a new income stream without extra work, risk, or investment.
4. Run the Webinars
Partners promote the webinar. People attend. The person presents. Sales happen. And the cycle repeats. Many people use the same webinar dozens or even hundreds of times, continually reaching new audiences with zero additional content creation.
5. Grow and Scale
After the initial success, people often expand by creating other webinars and offering other products or services, all built on the foundation of the webinar and JV system. This is how many people guided by Steven have gone global, diversified their income, and built highly scalable businesses without the heavy operational burdens of brick-and-mortar or expensive marketing methods.
For all these reasons, Steven Essa’s method have continued to work year after year, even as platforms change, algorithms shift, and new trends come and go.